QR Codes - Quick Response Codes
Although QR Codes, or Quick Response Codes have been around for many years, they have grown in popularity since the onset of the COVID-19 Pandemic. Many businesses can now direct customers to specific online destinations such as: restaurant menus, real estate listings, message boards, upcoming events, online ordering, reservations, and more, all with ease. QR Codes always present current information to visitors, since the scanning brings them to the same web page each and every time and when you update the destination page, the QR Code shows the new content automatically.
Restaurants – There are many ways to effectively introduce a QR Code to your dining customers including: wait staff presenting it for scanning, posting it at your hostess stand, table tents, posting at doorways, even adhering to table tops. In all cases, we recommend laminating the QR Code, which allows you to effectively sanitize it for re-use. Without laminating, it would need to be disposed of after a single use.
Real Estate – Like restaurants, there are several effective ways to incorporate a QR Code into your marketing program. Driving traffic to the listings page or section of your website is key. Two great ways to do so are adding a QR Code to your business card and adding one on your company yard signs, allowing potential clients to simply scan the code to access details of all your current listings.
In short, QR Codes offer a number of benefits at a relatively low cost. We create a code or codes, depending on your intended use, for a very modest fee, which allows us to laminate them for long term use. We also add your Logo and scanning instructions, for a more professional image, compared to a simply square QR Code. Keep in mind there are many people that have not seen or used a QR Code and presenting one that makes them feel connected to you is important.